Here are some examples of how a company can increase its options, create value and improve customer service with PixPuffin.
The company history is important
There are countless examples of old photographs being misplaced because they had been stored on staff workstations and were forgotten or lost. With no searchable central database they are unlikely to be recovered.
Utilize the numbers
Put your staff to good use collecting images. With increased access to digital cameras, e.g. camera phones, it is now possible to collect photographs from company events or project related material.
Create a better community
Whether it’s the staff social commitee, clients you met at a conference or other company events – keep track of the photographs. Let people upload their own images, write notes and comments, assign tags et.c.
Send project folders with selected images to clients, co-workers or consultants. These can be ideas, photographs of maintenance work, project progress et c. Keep comprehensive track of the images in one place and get more use out of them for your operation.
Create your own image collection
Collect images you can use for marketing and PR, website news et.c. This way you can illustrate your publicity material the smart way and save money on image purchases. A picture is worth a thousand words.
Is there hidden value in your image database?
When the image database of a company or an institution has been moved into one central location, there are many examples that the opportunity to sell licences out of it has presented itself – generating an additional income. This can be done with a separate online store, with PixPuffin or through NordicPhotos’ distribution system. Why not receive an income from the company’s photographs if possible?
Many companies use the services of photographers and advertising agencies. Companies who upload material from those sources to a central system are less subject to complications if they choose – like many companies do regularly – to switch agencies or photographers. This can also save money, since the same images don’t need to be requested repeatedly, possibly resulting in additional fees. Furthermore, a photographer might just as well be out of town right when you need a copy of those photographs. Keep it all in one place – your way.
Start using PixPuffin now for only $49 per month.